Instagram is a video and photo-sharing social media platform. It has established itself as one of the most popular social networks in the world. This popular free social networking app has over 1 billion active users per month. You can use Instagram for various reasons. To promote your brand or simply generate interest amongst your followers.
If you use Instagram for business purposes, then you can drive traffic to your site. The customers might search on the platform. Not finding you on the platform may affect the business. Having a verified account would make them think that your business is genuine.
Let’s see how it works, if you run a clothing business and the customers are happy with the products, they can tag or share stories about the excellent service offered by you. You can reach out to so many people through Instagram, which in return would benefit your business. In this article, we would discuss the 13 excellent ways to earn money from Instagram.
This should be your first step if you want more brands approaching you. Let’s see how to grow your account and make money out of it.
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Decide Your Niche
You should be clear with your niche. There are so many popular niches including, fashion, beauty, lifestyle, traveling, health and fitness, etc which can help grow your profile. You may find yourself excited and nervous while choosing a niche. But believe me, once you get everything right you will make it big.
We have seen accounts that post once in a blue moon. That’s so boring. If you’re inconsistent believe me, you would start losing your followers. Try to create something new every day. Talk about your mental health, share the things you’ve faced, and how have you overcome your fears of public speaking. Host an Instagram live and talk to your followers. That’s the way to go. At least try to share one image or video in a day.
Interact with Your Audience
As I told you before, come live to grow and engage your followers. If you’re rude to your followers, it can work against you. Reply to their DMs and comments. It’s because of them you’re still going ahead. You may come across hate DMs and comments but, it’s all okay. Don’t let them bring you down. If your content is making people happier, that all matters.
Post Relevant Content
Your content should be relatable. People would follow you if they relate to your content. Instead of focusing on your goals, understand what your audience needs. Look at the comments and see what your followers want from you. If you delivered the exact thing they want, you can build your own strong personal brand.
You can expand your business and reach out to people with hashtags. Make sure you are doing it right. Monitor your competitor’s social media account. See, how are they use hashtags on Insta. There’s another option, to rely on hashtag generator tools.
1) Do Sponsor Posts
If you have a verified account with millions of followers, brands would approach you. You might have seen celebrities promoting brands like Adidas, Puma, and many more. These days, brands tend to approach micro-influencers. It’s a cost-effective option. Moreover, they are very close to their audience.
2) Affiliate Marketing
Another way to earn money from Instagram is through affiliate marketing. You promote a company’s products or services. The company would give you a unique code for each product. When your followers purchase from that link you get the commission.
3) Selling Shoutouts
You may have thousands of followers on Insta. People having fewer followers would come to you for shoutouts. Many influencers earn money by selling shoutouts. The price for each shoutout depends on the number of your followers and niche.
4) Sell Your Products
If you have a good number of followers then on Insta, start your own business. You can sell your own products instead of promoting other brands. Click pictures or make videos and share them on Insta Stories.
5) Create Your Online Store
You might have seen Kylie Jenner and Selena Gomez having their online store. Many influencers after gaining fame and followers choose to create an online store. It’s a great way to make money.
6) Create an Online Resources
If you have deep knowledge of any subject then you can create online resources for your followers. In this regard, you must have heard the name of Neil Patel, New York Times bestselling author and co-founder of @neilpateldigital. His followers would buy the courses and services he offers.
7) Selling Your Instagram Account
If you more than one account, and both of them have a decent number of followers, then you can sell one account. The price depends on how many followers you have. It’s a good option for influencers who can’t handle both accounts. Social Tradia is a good place to sell your account.
8) Sell Your Designs and Photographs
Some people sell their designs and photographs through Instagram to earn money. Regularly post pictures and share stories. You don’t have to be a professional designer or photographer. Maybe what you consider bad can be great in your followers’ eyes.
Being a micro-influencer can work in your favor. Dropshipping is another way to earn money from Instagram. You get in contact with the wholesaler and promote the products on your site. Take orders and forward them to the wholesalers. You can save yourself from all the hassles of shipping and delivering.
If you think that Instagram is not for freelancers, then you’re wrong. Make sure your profile showcases your work. Many freelancers get their clients from Instagram. Develop a strategy and regularly engage your audience. Send your pitch to potential clients. Use relevant hashtags.
11) Online Consulting
Do you know that by using Instagram you can actually bring forth value to your audience? One of the most effective ways to do the same is through online consultation. In case you have expertise in any given field, you can always help others. One of the most booming niches includes law, healthcare as well as online counseling.
12) Become a Brand Ambassador
Find your niche and create content on that. Once you start to get followers on Instagram, brands would approach you. Your Instagram bio says it all. Don’t forget to mention your location, occupation, link to your site, and affiliations.
13) Write Captions for Other Accounts
Do you know how to grow your Instagram account? How about you share your secret at the cost of the consultation fee? You can always write a caption for other Instagram accounts and help them grow their business. And the best part? You can always do the same in your leisure time while making money within the process.
Instagram has come a long way. When it was launched in the year 2010, there were limited features to it. But with time, they have added so many features. You can use all these to promote your business and grow followers. There are so many ways you can make money from Instagram. All you need to do is be patient and consistent.